Saratoga Liquor Company was founded in 1934 by G. Morley Smith.  G. Morley Smith Jr. ran the company until the early 1970's.  Mark, Skip and Bruce Smith now own and manage the business.

Saratoga Liquor is a family owned, independant wholesale distributor serving northwest Wisconsin.  We employ over 50 full-time people with over 20 salespersons and merchandisers serving 21 counties in northwest Wisconsin.

We see our customers, employees and suppliers as the foundation of corporate success and development.