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About Us

Saratoga Liquor Company was founded in 1934 by G. Morley Smith in Superior Wisconsin. Following his father, G. Morley Smith Jr. ran the company until the early 1970's when sons Mark, Bruce and G. Morley Smith III (Skip) took the helm and led the company into the new century.

The Smith Family continues to own and operate the business as an independent wholesale distributor of Fine Wines and Spirits, serving 21 counties in northwest Wisconsin.


 Saratoga Liquor Co., Inc. is a wholesale distributor of fine wines and spirits serving northwest Wisconsin.

This site is intended for persons 21 years of age or older who are existing Saratoga Liquor Co., Inc. retail customers.
We do not sell or ship products to individuals or the general public.

Please Drink Responsibly.

Transparency in Coverage

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